Sid Meier, Firaxis Games’ co-founder and director of creative development, will deliver a keynote address at March’s Game Developers Conference.

Entitled, "The Psychology of Game Design (Everything You Know Is Wrong)," the Civilization creator’s keynote will explore why “hard facts, physical principles, painstaking research and mathematical formulas have to take a back seat to the real driving force in game design: the psychology of the player”.

Using examples from Civilization Revolution, Pirates! and other games, he’ll explain how the inclusion of player psychology as a fundamental part of game design can help save millions of dollars in time and resources.

Meier’s keynote address will take place on Friday, March 12 at Game Developers Conference, which runs from March 9-13 at the Moscone Convention Center in San Francisco.